-  WSI Delivers a Presentation on the Trends and Opportunities of Social Media Marketing to More than 70 Local Business Professionals -

Toronto, Ontario, May 19, 2010… Ranked by Entrepreneur Magazine as the world’s #1 digital marketing franchise, WSI participated in the 10^th annual Communication Conference organized by Tallinn Conferences on May 7th. More than 70 local business owners, PR/communications specialists and marketing professionals attended the conference to learn from industry leading experts on how to successfully manage communications in today’s world of new media tools and technologies.

Local WSI Master Franchisee Armin Tull was a special guest speaker at the event and delivered a presentation on how social media is transforming the way people communicate with one another and the importance of including such technologies in a business’ marketing and communications strategy.

Armin Tull, WSI Master Franchisee in Estonia, says, “The emergence of social media and the exponential adoption of these digital communication tools present a great opportunity for businesses to reach their target audience more effectively. By now, everyone has heard of Facebook, YouTube, LinkedIn, Orkut and MySpace, but not all marketers understand how to use these social networks for their business. In my presentation, I discussed how Estonian marketers can leverage digital marketing techniques, including Internet advertising and social media marketing, to influence their online audience to further engage with their brand. I also shared how companies must protect their brands online, the trends and opportunities of mobile marketing, social media optimization as a strategy, as well as some case studies of how other companies around the world and in Estonia are using social media”.

As a Certified Digital Marketing Master Franchisee with WSI, Armin has years of experience in the field of Internet marketing and business operation. He regularly shares his expertise by educating marketers and business professionals on how to leverage digital media to promote their company, products and services, while also encouraging positive brand conversations online. Based on the feedback shared after Armin’s presentation, attendees now have a better understanding of how social media is changing the way people communicate and the benefits associated with integrating these technologies in a company’s overall marketing and communications plan.

The annual Communication Conference aims to provide innovative ideas on information exchange and communication best practices for today and the near future. The event featured several other communication experts sharing tips and techniques alongside WSI, including EPRA Aive Levandi, Vare Jaakola & Communications, Hill & Knowltoni, among others.

For more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or vbrown-dufour@wsicorporate.com .

About WSI – we simplify the Internet:

WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries.   The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at www.wsidigitalmarketing.com .  

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